Stan Design Information

Twenty years ago, one would have hardly believed that slab serifs would regain the popularity they enjoy today, or that they would again occupy such a commanding position in the design of advertisements, magazines and newspapers.

The slab serif, as a genre of letter, came into existence in the early nineteenth century. The first slab serifs were crude looking, even grotesque. Their fat, squarish proportions, monoline forms and dark colour served one goal above all: to make a powerful and compelling impression on readers. Like the nearly contemporary sans serif, slab serifs dominated display lettering and typography in the West for much of the nineteenth century.

After this ‘first wave’ of slab serifs, which lasted for about a century and resulted mainly in single unrelated fonts, mechanical improvements in type production and changing approaches to typeface design brought about better-planned font ‘families’. A ‘second wave’ of slab serifs ensued, and typefaces such as Memphis, Beton, City, Karnack, Rockwell and others invigorated the genre in the late 1920s and throughout the 1930s.  

TYPE BY Stan is a reinterpretation of a now almost forgotten slab serif named ‘Wellington’, belonging to this period, which was issued in 1913 by Brüder Butter, a Dresden typefoundry specialising in display type, or ‘Schrift für Werbung’. Wellington was designated a ‘Balken-antiqua’, a slab serif that aimed for elegance and readability in text without sacrificing visual power. The revival of Wellington as TYPE BY Stan is designed by Maurice Göldner. Stan was released in 2012 and is Maurice’s second commercially published design, after his versatile Meran family.

The Stan family consists of roman and italic designs in seven weights: Thin, Light, Blond, Normal, SemiBold, Bold, and Black. Its character set includes small caps; lining, old style, and small cap height sets of figures (each in tabular and proportional widths); fractions; comprehensive superiors, inferiors, nominators and denominators; case sensitive punctuation sets; mathematical and monetary symbols; arrows; standard and discretionary ligatures; alternate stylistic sets, and a complete range of accents covering all (Latin script based) Western, Central and East European languages. Additionally, Stan features a variant with longer ascenders and descenders – Stan Plus – specially designed for text allowing generous vertical spacing.

TYPE BY Stan is part of today’s ‘third wave’ of slab serifs. Its design brings out the best of both worlds: the subtle perfume of the past and the ‘esprit’ of the present. Unpretentious and straightforward, Stan is a smart and effective choice for a very wide range of applications, and when used at its best, will bring out just the right amount of memorable and characterful details to make a design stand out.

Stan fonts are available in OTF CFF, TTF, WOFF and WOFF2 formats.

Supported Languages